Search Engine Optimisation Andover

This article from Susan Stern has some frightening statistics, but that could be good news for your business! If 4 out of 5 people have no idea about web optimisation then the chances are your competitors do not have optimised sites.

If you want to know what Connect can do for you and your company give us a call 

Website Optimisation Andover 

Search Engine Optimisation Andover

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(Internet, USA) -- Can you answer this question definitively - Do you know what SEO is? Turns out - 1 in 5 Americans - have heard of Search Engine Optimization, according to Matt Cutts, Google's head of web spam. In other words, that means 4 in 5 people do not know what SEO means. Cutts' surveyed 1576 people, using Google's Consumer Surveys, a new paid research service. The survey indicates there are gender differences, too. Interestingly, Cutts found that nearly 25% of men heard of SEO, with 16% of women aware of the same. Still, just because people have heard of SEO, does not indicate they know what it means to a business. In fact, it's doubtful that those surveyed can actually define SEO. The research did not delve deep into that topic.
Definition. SEO is the professional process of achieving 1st page Google, Bing & Yahoo ranking for your website.
What does that tell us internet marketers? We need to inform the businesses we represent about the absolute necessity of having a regular SEO plan of action in place to build and maintain top search engine placement rank. That is, where your website or online directory listing appears on Google, Bing & Yahoo.
Companies seem to be in the dark about SEO. You can't just have a website coded correctly to appear on the 1st page of Google. You have to constantly refresh the website content writing, the graphics (coupons), keywords, and take extra measures like write industry articles on your business blog, add website coupons or a news feed and have your SEO professional promote your online video commercial in mass monthly. On the latter note, Forbes Insight published in December 2010 did a study and found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
The fact that only 1 in 5 people, an estimated 20.4% of Americans have heard of SEO based on the Google study is astonishing. 'Cause it's something that every business needs to achieve website search engine success.
Additional Statistics. Website business owners must understand that SEO is a high stakes game that you must win. After all, if your company website sits in the top tier of search results, you may experience a big traffic and sales increase.
Another study was released in September 2011 by the Pew Internet & American Life Project that found that 58% of those surveyed search the internet for information before buying products and services, with most users only viewing the first page: Google, Bing and Yahoo search engines.
How do search engines determine which websites go where? A site's position on Google, Bing & Yahoo is based on a mathematical formula, an algorithm, which give high rankings to sites coded correctly, packed with viable keywords and more. In terms of outsourcing your SEO, here are suggestions.
The SEO professional you hire needs to regularly make updates:
**Write Industry-related journalism/PR articles on Business Blog
**Swap out & re-design online website coupons
**Write Social Media updates: Twitter and/or Facebook
**Website Keyword analysis, competition analysis, keyword implementation & reports
With 4 out of 5 people unaware of what SEO is, that is a tell-tale sign that website business owners need to get educated on SEO, at least learn the basics, before you outsource these tasks to an internet marketing expert. When all is said and done, in today's internet-driven technology age, regular, i.e. monthly search engine optimization is as essential as having a company website.

http://susanstern.wordpress.com Omaha Marketer Susan Stern Stern PR™ analyzes a new Google survey that 1 in 5 Americans heard of SEO, and what steps companies must take to obtain high website search engine ranking.

Article Source: http://EzineArticles.com/?expert=Susan_Stern

Article Source: http://EzineArticles.com/6980649

 

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  Search Engine Optimisation Andover

Web Design Andover Hampshire

How to Choose Web Design Company?

By Abdul Muizz

Web Design Company
There are many people on internet who call themselves as web designers and web design companies. Many people do it for fun, as a hobby or part-time. Web design companies full-time operations are way to go.. Web design companies doing it for living will take your project seriously. Make sure your web design company has done enough research on internet technologies.
5 firm steps for finding the right Web design company for you
1. Assess your needs:
A professional Web design company will work with you rather than for you. It will help you in defining your organization's requirements. Still, you should have a basic idea of what your web site can do for you. Will it serve as an informative catalog? Will it grab new clients? Will it strengthen relationship with your existing clients? Will it serve the needs of your workers?
There are few initial requirements your organization should aware of:
The intended audience for the Web site
The intended goal of the project
Anticipated budget for the Web site
How the project will fit into a larger marketing/corporate scheme
The individuals/departments within your organization responsible for the project
These initial requirements will help you finding web design firm best suited for your project. You should document them and use them as a basis for evaluating each web design firm. This document will serve as your benchmark to measure each web design firm.
2. List Generation:
You can use many ways to search web design firm. There are strengths and weaknesses on selecting a method to search for web design firm. Combination of different approaches will be your best bet in hunt of web design firm for your project.
Competitors' web sites:
Look for web sites of organizations that you like, mainly web sites of your competitors. Sometimes you have to look for web sites other than your industry. Mostly, web design firm includes site credits (example: developed by 4MDESIGNERS). You can simply visit web design firm's web site and carry on your analysis. If you cannot find the credits on the site, feel free to contact the organization and ask which Web design firm is responsible for the web site? You can at least have some comments about that web design firm from the organization you will be contacting.
Ask your Social Circle and Family:
Ask your friends, colleagues and family which web design firm designed their web site, or if they otherwise recommend a web design firm. Find out what they liked or disliked about web design firm and about web site they developed for them. Few companies' produces better results when they are given Start-Finish task while few are more inclined towards doing particular task.
3. Short List
By considering above mentioned you organization should create a short list of 4-5 web design firms that are best suited for your project.
Evaluate their work:
When its said evaluate, it means you have to evaluate their portfolio, kind of web sites they have developed. If you want to sell products online, you should look for proven ecommerce solutions web design firm has developed.
It's essential that you research a web design firm's work so you can evaluate their potential and quality standards. A web site does not have to be flashy or very interactive to hit the deck, but you must appreciate web design firm's design sense. Also, consider hiring a firm familiar with your particular industry.
When evaluating web design firms, note geographical location of their clients. A Web design firm that has worked with clients in many geographical locations will have a more global approach to your Web site.
Avoid Freelancers:
Don't select a freelancer for your project on a freelance basis, to design and develop your organization's web site. It is rare to find a single person capable of handling all development, visual, technical and web marketing elements that make an effective web presence. More over, by depending on an individual, your organization is at risk of losing its time and money should anything occur to that one individual?
Determine what other products/services the Web design company can offer
What kind of value-added products or services can the design firm offer? Internet Marketing and Web site promotion? Newsletter or email campaigns? If your organization is not currently dealing with a print design agency, for example, this might be a factor for dealing with one group over another. Similarly, can the firm provide database and software development should your organization wish to Web-enable some of its existing systems or processes?
During this stage, your organization should make contact with the potential Web design firms that are on your shortlist.
4. Get Quote/Proposals
Good web design firm will always be ready to submit a proposal for your website along with defined timeline, deliverables and terms & conditions. When evaluating proposal, look how they communicate with you using their website and digital documents.
Maintain a list for each proposal, consisting of its strengths and weaknesses, and the strengths and weaknesses of the respective Web design firm based on its other materials (Web site, portfolio, brochure, case studies, etc.).
5. Evaluate Proposals
After your organization has received all proposals, review and compare them with each other. How do they fare in terms of presentation? Do they present upgrade paths for your project, going beyond the needs of the immediate goals outlined?
6. Think ahead.
Over the past year, many of web design companies of different sizes have emerged, closed their operations or cut back. It's important to ask web design company about long-term relationship.

Abdul Muizz is a Project Manager at http://www.4mdesigners.com Can contact him at amz@4mdesigners.com

Article Source: http://EzineArticles.com/?expert=Abdul_Muizz

For Website Design Andover give Connect Social Marketing  a call 

  

Andover 07798 611389

Web Design In Andover

Website Design Andover

Web Design In Andover

07798 611389

If you are looking for  web design in Andover then you've come to the right place.
Here at Connect we are open and honest about the service you will get and we will not blind you with science or tech speak. As small business owners ourselves we understand that every penny and every customer counts so we will create the best possible website for your budget and get your project off the ground as smoothly and quickly as possible. We offer a telephone support service and don't mind phone calls late into the night. Our aim is to exceed your expectations and over deliver on our products and our services.


Nothing would thrill us more to know that we had played a part in your future success. Come and meet us and we will show you exactly what we can do for you and your business. If you are anything like me you have had enough of companies promising the earth and delivering nothing, we almost expect to be let down the minute contracts are signed, we aim to deliver the service we would want ourselves if in your position.

Call Us For A Free Consultation

07798 611389

Web Design Andover

Web Design

Did you know people are getting paid to mention products in their Facebook statuses and Blogger accounts?

That's as crazy as the discounts at Web Designers Andover .....

Web Design In Hampshire

For web design in Hampshire, Connect Social Marketing offer a fast, friendly, personnel service. Based in Andover Hampshire  we serve customers throughout the area including Berkshire, Surrey and Dorset. 

For a FREE quotation for a new website or Search Engine Optimisation specialising in small businesses at budget rates Call 
Gary
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Web Designer Hampshire